Content Marketing – How often Should You Blog
When you first start a blog, it can be hard deciding when and how often to post content. You see some blogs posting once a week, and others posting multiple times a day. Your target market and the type of content you have can help you determine how often you need to post, but there is more to it than that. In general, blogs should have new, fresh content at least twice a week. This is frequent enough to stay fresh in your reader’s minds, but not so frequent that you run out of ideas quickly. Here are some reasons why this number should be your minimum.
Get Your Content Indexed
Content Marketing Tip: If you are a relatively new website, it can take a while to get your content indexed. Even older blogs that are already established on search engines will take longer being indexed with a small amount of content. However, if you are updating your blog at least twice a week, you increase the chance that crawlers find your content and begin displaying it in various Internet searches.
Keep Current Readers Engaged
Content Marketing Tip: Your current readers want to continue reading unique, helpful content from you, not just a blog post every once in a while. In order to do this, you need to keep your blog updated on a regular basis by allowing for two new posts a week. They should be spread out, such as posting near the beginning and end of the week, to keep them engaged and looking forward to the next post.
Build Your New Readership
Content Marketing Tip: Not only does blogging at least twice a week help keep your current readers engaged, but helps you get new readers as well. In fact, finding new readers is one of the biggest struggles of maintaining a successful blog. To do so, you need to capture your audience’s attention. The more posts you have up on your blog, the more likely this is going to happen.
Improve Keyword Searches
Content Marketing Tip: Everything nowadays requires keyword searches, whether it is through social media with tagging and popular topics, or organic searches on a search engine. You will be using certain keywords in every blog post and title that help others find your content. However, if you are failing to update your blog regularly, it can be hard to get the right keywords out there. By posting at least twice a week, you are increasing how often your primary keywords are used, thus increasing the chance of new readers finding your blog.
Increase Social Media Activity
Content Marketing Tip: Social media is essential if you have a blog, as they go hand-in-hand. When you are using Twitter, Facebook, and other social media sites, you want to have frequent blog posts to update. If you don’t, your social media activity can start failing. By using both simultaneously, you are increasing new and current reader activity, and getting more keywords out there for your blog.
Take some time to study your main demographic and learn analytics about when and how they find your blog. This can help when you are schedule the day and time for the posts to be published.
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