HOW-TO Create a Successful Inbound Marketing Plan
Inbound marketing is quickly becoming the most successful method of advertising a business. Through inbound marketing, you will utilize blogging, social media, and online interactions with your readers and potential customers and clients. Here are some tips for developing a successful inbound marketing plan.
Do Your Research
In any marketing plan, target research is one of the most important elements, and inbound marketing is definitely included in that. If you don’t do the right research, a lot of your effort and investments could be wasted on the wrong group of people. If your business is already started, you might already know who your target audience is. You now should do more research to determine more about this group of people, such as where they spend their time online and how they typically make purchasing decisions.
Utilize Online Profiles
Online profiles, even personal ones, provide a unique benefit. You can use this profiles to advertise business profiles, which then increases your audience base. If you post something new on your business Facebook page and it isn’t getting a lot of views, share it on your personal Facebook page. All friends and family following you will see it, and some of them might also share it on their page, which helps you to get more views. Don’t forget to add your business link to all personal profiles, including Twitter, Facebook, Pinterest, LinkedIn, and your email signature.
Start a Blog
Having a blog is something every business should do, even if you don’t have a significant marketing plan in mind. Inbound marketing and Internet marketing in general relies a lot on organic search through search engines, which a blog can definitely help with. When thinking of blog posts, consider your target market and what they might be searching to find your business. This can be anything from looking up a do-it-yourself project to finding out the signs of needing a new bathtub. Use your blog posts to answer their common questions and concerns.
Write Unique, Relevant Content
The content on your blog should not only be helpful to your readers, but unique as well. Search engines have gone through a lot of changes lately with their algorithm in order to make the user’s experience more effective. In order to have your content appear in the top pages of search results, you must have in-depth, unique and relevant content. If not, other content is going to be bumped ahead of yours, making your blog more difficult to find.
Use Different Forms of Media
You blog is a great place to start, but it is only one element of an inbound marketing plan. The best plan includes a variety of different media outlets online, from email and newsletter sign-ups, to blogs, vlogs on YouTube, and social media sites like Twitter, Facebook, Pinterest and Instagram. The more places your audience can find you, the more successful your inbound marketing plan is going to be in the long run.
One last thing to keep in mind is that you need to be tracking your efforts along the way. This lets you know what is working and what isn’t. Over time, you will know where to focus your energy.
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