In a previous blog: How Landing Pages Help You Increase Sales, we talked about how to make money from our landing page. Now that we have learned the POWER of a landing page, let’s talk about what makes a successful landing page.
Just having a landing page isn’t enough to get a sale; you also need to work on the design and various elements that keep a visitor on your page. If there is anything amiss with the design, such as it being crowded or hard to read, they won’t give it another thought. If you tend to have visitors for only a couple seconds on your landing pages, it is likely due to issues with its design, color theme, or information. Here are some important elements to include on your landing pages in order to make them successful.
What Makes You Different
The first element of a good landing page is not explaining what you provide or sell the reader, but why they should choose you over other businesses offering the same thing. You need to prove in the first couple seconds that you have something unique and different to offer the visitor. This is done by having a strong headline that informs and shows your benefit immediately, without appearing to be a sales pitch cliché. You also want to gently reinforce your statement, and have a closing argument.
Examples of Your Product or Service Just talking about something is enough, especially with Internet users who don’t have the time or inclination to read boring paragraphs of information. Most people are going to scroll and glance anyway, so you need media to help draw them in. Using images and/or video on the page that shows exactly what you do and how the product benefits them is a great element for your landing page. For example, if you are attempting to sell a new iPhone app, show multiple screenshots of the app, including one of it in use to show exactly how it works.
How Your Offering Benefits Them
Go beyond just explaining how you are different and really show how it benefits the reader or customer. They want to see more details and information about exactly why they need this product or service. Make the benefits stand out from regular text by using interesting formatting, such as bullet points or numbered lists. This draws their attention and guides them toward the benefits. Keep it brief, yet meaningful, so they want to read all of the information.
Others Using the Same Product or Service
Go further into the benefits to aspect to show others that are also using the same product or service, and how it is benefiting them. In the app idea, say you just created a new photo app with interesting filters not yet realized with other similar apps. Don’t just talk about the benefits, but show others who are using this app, such as a blogger who is using filters for their Instagram photos and getting lots of likes and comments for it.
The CTA is one of the most important elements of a landing page, and something many people forget to include. When they get to the end of your page, do they know what to do next? Don’t leave it up to the visitor to decide and figure it out. Make it very clear what you expect, whether it is making a purchase or signing up for your mailing list.
If you include all of these elements on your landing pages, you will be on your way to a greater audience and better sales potential.
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Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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