Learn the Benefits of using a Landing Page for your business
Your landing page is going to be the first thing someone sees when they visit your site, whether through a Google search or if they were directed there. Often times, they are sent from a link or interesting CTA on your social media networks or blog. This is where the importance of landing pages come in. Not only is the landing page helping to keep them on your site long enough for them to read about what you are offering, but the best landing page is increasing sales. Here are some things you should know about how they increase sales and what you can do to help them work for you.
They Improve Conversion Rates
The last thing you want to do is get someone to your site, only to have them turn around and not make a purchase. This is why the landing page is so important in regards to getting sales. Just getting them to your page is only the beginning. Conversion is when you turn that click into an actual sale, which is only done with a well-crafted, well-designed and interesting landing page. Conversion rate testing can help you determine if your current landing page is helping you get enough sales, or if it needs to be tweaked a bit.
Help Raise Your PPC Rank
If you are also using other advertising methods, such as pay-per-click, having a good landing page can increase your rank, which also helps you get sales. By having a good landing page, you are able to increase the keyword density and quality of those keywords. This helps you get bumped not just in search engine results, but also in the rank of PPC advertising campaigns. The ad for your site will appear on more relevant sites and blogs, which can then increase your sales.
Help Generate Leads
While you may not make an immediate sale with your landing page, it can help you generate leads in order to get that sale later on. If you have a good landing page, someone can become interested in the product or service you offer, and sign up for your newsletter. They have just turned into a great lead that is already interested and will be checking up on your newsletters every time they are in their inbox. Every time you send a letter to a lead, you then have the opportunity for another sale.
Optimize Your Page
In order to get sales and benefit from the landing page, it needs to be optimized properly. Here are some key elements for optimization:
· Using relevant keywords
· Having branded images
· Including relevant, search-worthy information on the page
· Including search meta data
· Add an interesting CTA
With these tips and guidelines in mind, you can work on having the best landing page possible. Before you know it, that single page is leading to more sales and a higher revenue.
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