Learn the differences between branding and marketing!
When it comes to online advertising and creating a name for yourself, the two words that come into play most often are branding and marketing. While they are both in the same category of advertising, they are not exactly the same thing. It is often easy to confuse the two, but branding yourself and your company is different than marketing your company. Here are some things to know about branding and marketing and how they are different.
What is Branding?
Your brand is what you represent, but it is not the advertising method or means of communication. Your company’s brand is the type of meaning behind your symbol, logo or company name and coincides with the products or services you provide your customers. You will want to use positive traits when deciding on a brand, and marketing is often part of building your brand, but it is not the same thing as a brand. Branding is not something you do once, but an ongoing process throughout your advertising and marketing plans. You will want to come up with a good brand early and keep building it, allowing it to become heavily established so others can recognize your company. Think of it like this: marketing is how consumers find you, but branding is what they find when marketing helps them find you.
What is Marketing?
With marketing, this is how you get your company and brand noticed. It is part of an overall advertising plan, where you communicate in a variety of different ways in order to make your presence known to others. Branding is the image and meaning behind you company name, but marketing is how you can get your brand found and shows the overall benefits of your company. While it is great to have a strong brand, you still need marketing to help show to consumers why they should choose you. Both of these are strong elements in any advertising campaign. Marketing relies more on knowing your target market than branding does.
What is the Difference?
The main difference is that branding is the image you are portraying, while marketing is more about the message you are getting across. When talking about the benefits you provide and why consumers should choose your company over others, this is marketing. As far as your logo, business name and what is recognizable about your image, you are talking about branding. Neither is more or less important as each other, but they are equally vital to the success of an advertising campaign. Whether you have a brand new start-up or an established company, you need to continue working on both your branding and your marketing efforts.
When done right, marketing and branding work perfectly together. You use marketing to give a message about your company, while the branding shows consumers who you are and what you represent. Together, you become a well-established company with a great reputation.
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