Social media has come a long way since the early days of Facebook and Twitter, now including dozens more high-traffic social media sites, numerous updates, and brand new trends. One of the most essential things to incorporate into your social media campaigns is graphic design. Graphic design can be used for everything from combining images and text, to creating in-depth infographics. By choosing the right image and typography, a simply status update turns into something that is shared hundreds or even thousands of times.
Why You Need Graphic Design
Many people using social media on a regular basis have the text part down, but lack proper focus on images and video. With graphic design, you are able to take your tweets and Facebook updates to the next level. Having images engages others more, and gets them to share much more often, which is really what you want to go for. The more people sharing your images, the more attention and traffic you will get to your social media site, and thus your blog or website. It also helps you to take up some of the limited Twitter space. You may only have 140 characters, but by posting an image with text on the image through graphic design, you are still fitting in all the information in that one update. Additionally, you can turn your social media accounts, like Twitter and Instagram, into mini blogs with your graphic design elements.
How to Use Images
You have multiple options for what types of graphic design elements to create, as well as how and where to use the for your social media campaigns. Keep in mind a single image can contain nearly all the information you’re getting across, and is much more likely to be shared than just plain text. A well-designed image or infographic captures the audience’s attention immediately and holds onto it long enough for them to pay attention. The following include a few different ways to use graphic design:
- Create a slide show for including more in-depth information, combining images and video.
- Provide helpful hints and tips relevant to your blog or website topic.
- Add funny, amusing, or interesting quotes.
- Provide a simple how-to image for Pinterest or Facebook.
- Create an informative infographic with stats and data.
Tips for Creating Images
If you want to try your hand at your own graphic design, be sure to include the right colors, typography and images. The colors and images should pop out at the reader, but not be too busy. When selecting text, be sure it stands out, preferably in a white or similar color as it is easiest to read. If you enjoy looking at it, chances are your readers will like to read it. For more in-depth or advanced designs, hiring an experienced graphic designer is highly recommended. They are experienced and can provide excellent techniques to improve your social media campaigns, helping you to earn more money or gain a larger audience.
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