If you happen to be the CEO or the owner of a business, you have a unique perspective and position that makes you interesting. Like it or not – and many owners probably don’t – people would probably like to hear from you on social media, given that you have the image of somebody who is successful. There are some potential missteps involved with using social media that you should avoid, but most of these are just common sense. Learning about why business leaders should engage on social media may persuade you to take the risk, put yourself out there and promote your business in one of the most effective ways possible.
Interest is Up
According to an article in Forbes, analysts are expecting that 50% growth will occur among global executives using social media. It is clearly becoming a trend. CEOs and other business leaders are finding out that using social media is an effective way to reach out to customers and potential customers.
With interest going up, it may be a good time for you to cast off any hesitation you have about using social media and realize that you can do so safely and in a way that projects exactly the image you want for your business and for yourself. Here are how to avoid some missteps.
Watch the Announcements
If there’s one thing that business owners and CEOs like to do its brag about their businesses. This is entirely natural. Your business is something that you have invested heart and soul into and it’s something that you want to promote to people. You need to be careful about this, however.
Be careful about announcing new products, new policies or anything about your business that will change it. This can have good or bad effects, but the bad effects can be particularly negative. Before you announce something about your company, ask the marketing people if word has already been put out about whatever it is you want to announce. If you want to be the first person to announce it in your company, coordinate with your marketing people so that they can give you insight on how to do it in the right way and so that you don’t scare investors or start a negative sharing trend.
Be Personal, but Not too Much
It’s good for a company to have a human face and, of course, the CEO is potentially a very good human face, provided they have some charisma and are good at showing themselves off as human beings. The trick is not toget too personal. Avoid sharing political opinions, other controversial opinions and avoid sharing too much information in general. It’s great to share a picture of a company fishing trip with the CEO and employees out fishing together. A long-winded report on the fishing trip is not necessary. Pictures of the CEO and the employees having a few drinks together are certainly not necessary. Just be sensible and you should be fine.
The information that CEOs put out about companies is generally regarded as very important. You will want to make certain that anything you put out is shared among your entire network of web presence tools, including your webpage, all of your social media accounts and so forth. WordPress themes make this an easy thing to do and, in fact, they make it very easy to share blog posts on the company website with your social media accounts. If you’re one of the CEOs who likes writing blogs, you may want to consider doing this as a way of getting yourself out there on social media without entering into territory that you’re not particularly comfortable with yet.
Anny Solway is a dedicated writer at ThemeFuse – a web studio that creates original WordPress templates, that can be used out of the box. She loves to share blogging and technology tips.
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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