If you are looking into hiring ghostwriters for updating your web content, whether it is an article, webpage, or blog post, you need to first determine how often to update this content. By finding out now exactly what the recommended frequency for updating is, you will have some more details for writers when it comes time to start looking. On the other hand, if you plan to write the majority of the content on your own, it helps to know the frequency so you can properly schedule new blog posts for your website. There is a lot of conflicting out there as far as when and how often to update content, with blogging in particular. Some people say daily, others say weekly, and even more people simply say to post when you get a good idea for something. Here are some things to focus on in regards to how often you update content.
Focus on the Quality of the Content
The quality of the content you post is much more important than the quantity. This is the first thing to keep in mind, and one of the most important things to remind yourself. While it is great if you can update your content on a daily basis, this doesn’t benefit you if the content is mediocre, just so you can get something published. You will be much better off with high quality content updated 2-3 days a week, than average content every day.
Why You Should Update Frequently
The reason the goal is to update more often is because it helps your search engine optimization (SEO), keeps you in the mind of your avid readers, and continues improving your potential for gaining an audience. The more you post, the more regular readers you get because they know what to expect from you. If you only update on a weekly basis, it can be a lot harder to get views and show your experience in whatever niche you work in. Updating daily also gives you more potential for having and maintaining a larger audience, which should be one of your goals and this helps you to expand your business.
Determine Your Goals
Your personal and professional goals should also be taken into consideration when deciding how often to post a blog or other types of web content. If you have a blog that is only for promoting and advertising new products, you will probably be updating it less often, though it should be at least once a week. Daily blogging is typically for niche blogs, Internet marketing, and website owners really looking to not only expand their audience, but get more interactive with their viewers. On average, the recommended posting count is 2-3 days week, more if you can pull it off and still have high quality content. If you don’t get much time to post blogs or can’t afford to hire a ghostwriter for this many posts a week, get at least one new post up every week.
This is a basic outline for how often to update your web content, though your own goals will depend on your needs and why you have a blog or need articles in the first place.
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