Guest blogging seems to be everywhere, as it is rare you find a blog that doesn’t have at least one post written by someone else. It may seem like a lot of work writing something for another blog, but there are many benefits to doing so, that can really become a great advantage for exposure to your own blog or website.
Exposure to Your Own Blog
One of the main reasons people are willing to write guest blog posts for other websites is exposure. You are getting great exposure to your own blog through the inbound linking opportunities they provide you. In fact, you should refrain from being a guest blog anywhere that does not allow you to post at least one link. They will probably not want you linking within the content itself, though this varies, but if you can have a link where your name is published on the post, it is wonderful exposure for your own website or blog. Plus, the inbound linking helps with page rank and search engine optimization (SEO) for your website or blog.
Aside from getting more exposure, guest blogging can be considered free advertising. You are essentially letting your website get more exposure and attention on someone else’s blog or website, completely for free. In return for offering them a great and informative post for their blog, you are receiving some free advertising. Think about all the times you have read a guest blogger’s post and went to their website to find out more about them. Chances are, it is pretty frequently.
Trading Guest Blogging Posts
Another benefit that might become an option for you is trading guest blogging posts. So not only can you take advantage of having your link on the blog post you write for someone else, but you can get your own blog updated with something from them. Look around and see if this is an option for you with any blogs within the same niche.
Becoming an Expert
If you want to become an expert in your field, you need to do more than post to your own blog. While it is great that you keep your own website and blog updated, it only gives you credibility with your own readers. Expand your audience and credibility by showing your expert knowledge and experience with other websites as well.
Writing guest blog posts for other blogs is also a great networking opportunity. Most blog owners will ask that you check back with your post after it is published to respond to comments and ask any questions they have. Not only does this help the blog owner establish a good relationship with their readers, but it gives you a chance to network with them. It is likely they will be interested in speaking to you further about the topic, and go to your blog or contact you through your website.
When looking for guest blogging opportunities, be sure you read through their guidelines carefully and that you agree with them, prior to agreeing to writing a post.