Among all the different online retail stores available, online pet stores are some of the most popular. More consumers are now buying their pet items online, especially when they can find unique or more affordable items. If you are responsible for designing online websites and shops for owners of these pet stores, there are some things to keep in mind when you embark on the designing journey. It is important to understand what consumers are looking for, while still incorporating the business owner’s specifications.
One of the most important things to keep in mind when designing an online pet store website is easy navigation. As with all eCommerce sites, it has to be easy to find things. This includes showcasing recent products, deals and promotions with bright and vivid images on the front page, having proper organization, and plenty of white space. In the first 10 seconds of visiting a pet store website, the consumer has already decided if they will shop there. It must be professional, well thought out and very easy to navigate.
Coordinating Web Design
When it comes to the overall look of the site, such as the theme and color options, consider the logo of the pet store. If you are also in charge of creating the logo for their pet store, this gives you more options. You can easily coordinate the logo and header with their website design. However, if the site owner is having you create a website based on a logo concept they already have completed, you will need to work very closely with them to figure out how to make everything work together nicely. Ask them for specifics about the type of pet store, what they will carry, if they have preferred colors and fonts, and other details as a way to get started with the look of the site.
With any online commerce store, proper organization of the website’s layout is essential, and a pet store is no exception. For pet stores, consumers want to go straight to a category for their type of pet. To start organizing it by items for the type of pet, such as dogs, cats, birds, fish, and other smaller animals. Most stores will put rabbits, ferrets, hamsters and the like in the same category, though you may want to separate them depending on the items sold in their online shop. Within each main category, have sub categories for things like furniture, food and treats, toys, apparel, kennels and cages, collars and leashes, and healthcare or grooming items.
Clearly Listed Policies
These should also have an area with clearly listed policies that is easy for a casual observer to find. There must be privacy policies, shipping policies and payment policies listed. If they accept returns, exchanges or offer refunds, that information needs to be available.
With these things in mind, you can easily create a beautiful and well functioning online pet store for your client.
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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