If you have been assigned a chiropractor’s website, there are many unique features you should include. While much of the website will be similar to other informational sites you create, there are often some details chiropractors want to have listed on their site. In some cases, it is additional media, while in others, it is the entire look and feel of the site. Here are some helpful tips for designing a chiropractor website.
The Website Look
First is the look of the website. Chiropractors focus on a practice of medicine where they believe through their work, their patients are able to begin healing on their own. They believe our bodies are connected, and that by healing one area of the body, the rest of the body also begins working more efficiently. With this in mind, you know the website look and feel should be calming, with neutral, relaxing colors. Think a lot of white, pale green and blue, and some yellow. Stay away from bright and bold colors unless the client specifically requests it, due to their logo design.
As with all medical-related websites, they are catering to visitors who are in their location. So get to know the city they are in and surrounding areas. If you are also in charge of writing content for the site, you want to keep these local keywords in mind. Perhaps visit some other websites of businesses in the same area and see if there is a going theme base don the personality and preferences of their locals.
While visitors will only spend a few seconds on the homepage before finding where they will go next, it does need some essential information. The design of the homepage should not be too crowded and be easy to navigate. An image is helpful and should preferably be of the chiropractor’s office, either inside or outside, or of the chiropractor themselves. Some practices even have a group photo with their staff. On the homepage, also include their basic information, such as their address and phone number.
Using real photos of the practice and people working there is always a good idea, but be careful what photos you use. Having a photo of a patient getting an adjustment is fine, but don’t include a picture of an empty office, empty massage table or empty parking lot. It just doesn’t come off well and these pictures look better when they show a busy practice.
As far as the navigation goes, it should be easy for the visitor and potential patient to find everything they need. Have a page dedicated to contacting them, and a separate for the practice and chiropractor. The types of services should always be listed, especially since some practices also offer things like sports or worker’s compensation medicine, acupuncture and massage therapy.
Chiropractor websites are meant to inform a potential patient of what is offered and provide insight for them. Keep their type of business in mind when deciding on the overall look of the website.
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