Service businesses, such as plumbers, often want to have a website to advertise their services and provide contact information. In the design, make it easy to navigate, with search functions and clearly labeled pages for visitors to find everything they need. The design and theme overall is neutral without distractions, providing essential information right on the homepage. Here are some more tips for designing a plumber’s website.
Make sure the layout of the plumber’s website has a place where visitors can easily find out what services they offer. Clearly list the different services they offer, and whether they only offer residential or business services, or both. Customers will want to know this important information upfront and as the designer, you should make the page easy for them to find.
Rates and Quotes
Some service businesses like to include their rates for different types of services, though customers would need a quote based on their individual needs. Having a page on the website with the plumber’s rates, at least average prices, can help encourage potential customers to call their company for an official quote.
Plumbing Help and Tutorials
When you’re designing a plumber’s site, encourage the site owner to include tips and tutorials for people who may be searching for help with their home or business plumbing issues. This is one thing that draws customers in, whether it’s a plumbing blog or a site for a local plumbing business. This can be blog posts or articles written with tips and tricks for different issues, or videos embedded on the site that show exactly how to fix minor plumbing issues, like clearing clogged drains or fixing a toilet that won’t flush. As the website designer, you can use code that lets the site owner add this content quickly and easily, keeping their site updated regularly.
Colors and Themes
With the look and design of the plumber website, focus on the simple and straightforward approach. Nothing too bright or fancy, and be careful with the photos and mixed media you include. You don’t need to turn a plumber’s website into a work of art. For any service business website, you want to keep it basic and neutral, allowing the site to focus more on the services they provide and less on impressing visitors with the theme of the website. That being said, if the business has a logo, definitely use that as inspiration for your design.
With these helpful tips, you will be on the right track to designing a helpful, functional and appealing plumber’s website.
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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