If you have been assigned to design a website for a service business, there are a variety of things it must include. Aside from being sure you focus on their local clients, which you likely already know, you also want to make sure the website allows visitors to find relevant information easily and they can read about exactly what the business can offer them.
List Your Services
One of the most vital things for a service business website to include is information about what services they offer. Many service businesses have unique services, while others only provide the more traditional. So if you are designing a website for a dog trainer, make sure to include if they also offer any minor veterinarian or grooming services as well as the behavior training. Also include if they provide training in their own facility or come to the client’s homes. Visitors will want to know about this information.
Aside from adding what services the business offer to their customers, make sure the wording and details on the website is very upfront. Customers should know exactly what they are getting from the time they enter the website. If it is a housekeeping business that uses all-natural cleaning supplies, make that fact known right on the front page so customers aren’t searching for this information. This also includes services or special supplies not used or included by the service business, such as a contractor that does not provide electric work.
Even more so than other types of websites, service business websites must have their contact info made very obvious and easy to find. Many potential customers won’t even go past the homepage because they are only looking for their physical location, email address or phone number. On the homepage, add this basic information, as well as in the header if it fits well and have a separate page dedicated to the company’s contact information.
Prices and Quotes
Service business website owners may also want to list their rates for different types of service, or at least provide an easy way for users to request a quote. Consider adding the general rates for the business on the website, because that can really help the visitor decide if they will contact the business or not. Some services, like plumbing, are based on individual cases, so this might not be possible. But with housecleaning and similar services, some rates can be posted.
Make sure the service business website doesn’t have any distractions. While many other types of websites do better with flash animation and vivid imagery, it isn’t necessary with this type of website. It should be appealing to the eye, but in a simple and straightforward design, with no bells and whistles. Design the website so that it is easy to navigate and doesn’t cause a visitor to get frustrated and leave without the information they were looking for.
The design itself will depend on the type of service they are offering. Housekeepers might want to go for bright and bold, while contractors likely want to remain neutral.
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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