If you are working on an online boutique website, there are some things that must be included. Many of these include basic things just about every website have, while some are specific to boutiques and absolutely cannot be looked over. Here is a simple checklist to follow:
Payment Processing and Shopping Cart
Not only do you need a payment processing system, but it needs to be very obvious on the page. If someone is looking at a product and wants to add it to their shopping cart, make sure the instructions to do so are clear and concise. Finding the shopping cart and information about payment processing should also be available on the site, without searching too much.
For an online boutique website, make sure there are multiple ways to find products. This includes categories in the sidebar, links and pages on the top with various categories, selecting “New” products and using a search option. Having options allows different customers all to enjoy shopping with you, because some will prefer typing a keyword while others like browsing.
Refund and Return Policy
Another policy to have information about on the website is in regards to refunds, returns and exchanges. Be very clear with your return policy. If certain items can never be returned, like undergarments, make that well known. If the owner of the boutique has certain rules about how long they have to return an item, that information should also be on this page. Additionally, provide clear instructions on how to send back an item, such as where to send it to and how to prepare the shipping box.
If this isn’t included on the return policy page, have a separate page with the boutique’s shipping policy. Include how much shipping costs, if it is charged as a flat rate fee or by location and weight of the items, and how long until items are typically shipped. Be realistic with how long it takes, even if you have to be broad, like saying 7-10 days, instead of promising it will arrive in a few days. Also be sure to let the customer know which way you ship, such as priority or express.
Discounts and Sales
Any time the boutique has a discount, sale or clearance, make it very obvious on the website. The front page of the side and the sidebar or header are good places to include sale info. Have a section on the main products page with items currently on discount, as well as sign-up areas to let customers know about clearances that may be happening in the future.
Contact and Customer Service Info
Finally, make the contact information visible and easy to find. If a customer has an issue, they might give up and shop elsewhere if they can’t figure out how to contact the owner of the boutique. Clearly list a link or page that provides different methods of contacting.
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Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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