Building a freelancer website is somewhat different from other types of websites. The freelancer, whether a graphic designer, writer, editor or craftsperson, needs to show their experience and samples, as well as providing basic website elements. Here are some things you should be sure and include on every freelancer website.
1. Experience and Qualifications
One of the most important elements to a freelancer website is a page dedicated to their experience and qualifications. This includes a list of the work they have complete, some clients or employers they have had, and other qualifications. If they have education, awards or special training in the type of freelance work they do, by all means include that. As for clients, the more recognizable the name, the better and more important it is to list.
If the freelancer has samples, also include this. There are likely two different types of samples: those that can be added right to the website page, and those that are linked to. For example, if this is a site for a writer, they may have links of published works online. Right away, the potential client is able to see their work as well as exactly where it was published in their name. For artists and designers, you can create an online portfolio directly on their website, which works great as samples.
3. Testimonials and References
Potential clients also like to see that the freelancer has done good work in the past, not just in samples, but according to their clients. If they have it available, post any positive testimonials and references they have received. This helps reiterate the quality of their work and that they provide it on time and as requested.
4. Niche Information
Some areas of freelancing is done only in certain niches, topics or subjects. This may simply be what their preference is or their specialty. For example, freelance artists that make graphics for other websites and blogs, might do better work in certain styles and mediums. This is something to add to the website, also incorporating that style in the website design itself. If a writer was previously in the medical field and now write press releases for physicians, that niche should be added to the website.
Having a blog on the website that the freelancer maintains is highly recommended. It is used for many purposes, including adding more information about their own work and being great for search engine optimization (SEO) purpose. When someone is doing an Internet search for a freelancer in their specialty, the blog adds more of a page rank to help clients come to them more easily.
These are just five of the things you should include on the freelancer website. These websites are best when simplified with a lot of white space and not much overcrowding of information. Make it easy to navigate and matching the style of the freelancer. You may also want to include the rates of different services, though that is up to the freelancer.
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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