Just because you have signed up for social media and are active on the site, doesn’t mean you’re using it correctly. If the purpose of social media is to advertise your business or work on your brand, there is quite a bit more you need to work on. The following mistakes are very common among individuals and small business owners who begin using social media, but are missing some important aspects.
1. You Label Yourself Incorrectly
When branding through social media, you want to have the right label for yourself, but not one that claims more than what you are. Just because you call yourself a guru or expert, doesn’t mean you are. Instead of going above and beyond and giving yourself a title like “guru,” wait for others to refer you as such. Instead, remain professional with your labeling, sticking with your full name and title. If you are a CEO for your company, by all means use that title. It looks official and professional.
2. You Aren’t Measuring Traffic
Social media requires a lot of time and energy to get right, and you don’t want your time to be wasted. If you aren’t measuring traffic and your return on investment (ROI), how do you know how well it’s working? Start accessing the analytics tool for your social media sites, which are available for Facebook, Twitter and others. Begin tracking things like traffic coming from your social media sites, as well as which updates seemed to have the biggest impact. This lets you know what you’re doing is or is not working.
3. You’re Not Being a Team Player
Make sure you are working closely with all departments in your business before you start thinking about marketing through social media. You should be coordinating your social media posts with departments like your email marketing team, branding professionals and various marketing departments. If you run an online business and hire a marketing company to handle most of your company’s advertising, work with them to decide how best to manage your social media accounts.
4. You Don’t Keep Up With Competitors
You should always know what your competitors are up to on social media, particularly Twitter. With Twitter, you don’t want to follow them, because it will show publicly and make them aware of who you are and that you’re paying attention. Instead, create a private list and put your competitors in this list. They won’t know they are in there, and it is easy for you to view the list frequently and see what they are up to with their social media.
5. You Don’t Have a Plan
Your social media updates should not just be done on a whim or when you think you have something important to update your followers on. From the beginning, develop a solid strategy for how you will update and manage your social media accounts, including when to follow more people, if you should have contests, how often you will update and what your main brand will be.
By avoiding these common social media mistakes, your marketing efforts are worth the time and energy you put into them.