Most businesses are aware of the importance of social media marketing, whether you run a small niche marketing blog or you have an online retail business. Social media is used by most individuals, especially those making purchasing decisions. For this reason, it is essential to not only understand the importance of it, but also to keep an eye on the future changes. Here are some of the trends occurring in 2014.
Investing in Social Media Marketing
One persistent change in social media marketing is that more people will actually be investing in, rather than just using the free networks. More businesses will be working on advertising and lead generation, hiring assistants to handle social media activity, and paying for things like referral traffic. This will help businesses and website owners benefit through social media, such as with better social signals, brand awareness, improved customer loyalty, reaching a larger, but more targeted audience, and essential word-of-mouth marketing.
Google Will Lead Marketing
The way people find social media updates and other information will be done primarily by Google. Not Google+ necessarily, but Google in general. Many users of sites like Twitter and Facebook are finding people to follow and other important updates through a Google organic search, rather than through a search on the individual network. If you perform a simple search using Google, many top results are from user’s Google+, Facebook, Twitter or Tumblr pages. This will continue through 2014.
More Image-Related Social Media
Users are also moving from text-only social media networks to those relying on images and even video. Even text-based social media like Twitter is getting much of their attention and focus from Instagram and Vine. Other social media sites primarily for images like Pinterest, Slideshare and Tumblr will be extremely successful. If you aren’t using these sites currently, it is highly recommended that you start. Not only will they be more popular by individual users, but there is a higher chance of sharing images and updates than with other social media sites.
While longer videos like those found on YouTube will continue trending in 2014, micro video is going to reign supreme. We have already seen Vine and Instagram Video being extremely popular, and this will continue and rise in popularity considerably throughout 2014. Instagram Video currently allows up to 15 seconds a video and Vine allows 6 seconds a video. It gives users more creativity to fit a humorous or entertaining video in that amount of time, and users are more inclined to watch these short clips.
MySpace is Back
Believe it or not, MySpace is still around and going to grow in 2014. They may not have the following they once had, as one of the first social media sites on the web, but they will be growing in popularity with brand new features and iOS apps.
In 2014, the trends are going to rely on technology and social media habits already being developed in 2013, but more so. Vivid imagery, short videos and multiple social media networks will all be trending.