Social media seems to be everywhere these days, with the majority of Internet users having at least one social media profile. For businesses, website owners, and entrepreneurs, it has become their main source of free advertising and marketing. But before you jump in and start posting obsessively, there are some unofficial rules you need to be aware of. By following these important rules, you maintain social media etiquette and don’t anger your followers.
Update Daily – Not All at Once
Social media does require regular posting in order to reach a wider audience, so posting to each profile on a daily basis, is recommended. But be careful how often you post and at what times of the day. If you have 5 ideas for Twitter updates, don’t post them all within 5 minutes of each other. Spread them throughout the day, so that only one update is going up every few hours. This not only keep you from filling up other people’s Twitter feeds, but it truly helps you reach more people.
It’s Not All About You
A common habit of people new to social media is only posting about themselves and expecting others to be interested in what they have to say. Social media is about being social – you need to reach out, share and interact. When you read an article or blog post, or view an interesting video, share it on your social media site. Only a small percentage of your social media usage should be self promotion; the rest is interacting with others, retweeting, sharing their Facebook statuses and replying to their pictures.
Don’t Be Overly Personal
If this is your business or professional Twitter profile, don’t get too personal. Adding a bit of humor and being casual is great on social media, because it proves you’re a human. But too much information gets annoying to your followers. They probably aren’t interested in what you have for breakfast every day, especially when these overtly personal updates are repetitive. It’s okay to share a good deal of your personal life, but make sure you combine it with plenty of other updates, posts and news.
Be Careful With Tagging
Tagging, specifically through Facebook, is helpful but it can also become very frustrating for those being tagged. Consider what photos or updates you’re tagging people in and think about possibly asking them for permission. Randomly tagging others in photos without asking them can be annoying. Simple posts where you’re boasting about a trade show you attended with certain people is perfectly fine, but there is a line to be drawn where it isn’t appropriate to constantly mention others if they aren’t aware of it. If someone doesn’t like being tagged, inform them that there is a privacy setting on Facebook that lets them choose the tags they want on their news feed. These are just a few rules to keep in mind when you’re using social media, whether it’s a strictly business account, or you have a combined professional and personal profile.
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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