Personal branding is something that is a new concept, but that everyone needs to be aware of. Personal branding is a way to brand yourself and make your mark with whatever your skills and achievements are. As a potential employee, writer, artist, professional or entrepreneur, you are creating a persona for yourself to catch attention of others. A portfolio is essential with developing your brand, as it is a way to go beyond your resume and show your level of expertise.
Choose a Relevant Theme
Start by having a relevant theme that remains consistent throughout the portfolio. The theme has to do with the page layout, color scheme, style, and logo, all of which should express your personal taste and personality. It isn’t just the content that others are looking at, but the overall theme of your portfolio as well. This theme is going to be used for your online website or blog, portfolio, resume, cover letter, and social media networks. Choose one style that just screams you.
Include Your Accomplishments
Your accomplishments are the highlight of your personal branding portfolio. Don’t list every accomplishment you have, unless they’re limited. Highlight the ones you are most proud of, your best pieces of work, the writing projects that have gotten the most attention. This is going to give your portfolio instant validation because this is your strongest work. It also shows your dedication for your work and shows your potential.
Stand Out With an Infographic
If you’re able to, try to create an infographic for yourself. This is a great way to add some visual interest and creativity to your portfolio. To utilize an infographic in your personal branding portfolio, have your career displayed as a timeline for your professional career thus far, or for whatever you’re trying to brand yourself as. With the graphic, show a series of events from beginning to end, that depict how you go to where you are. Include some accomplishments and statistics, tell your story and offer little tidbits of information.
Don’t Shy Away From Statistics
Numbers can be your friend, so don’t shy away from them. People tend to not include numbers and statistics on their branding portfolio, but this is a mistake. It is a way to show your professional accomplishments through numbers, such as showing potential employers how you helped a client or company improve their marketing, and showing the exact numbers of what their business and sales were like before and after you implemented the changes.
Incorporate Social Engagement
Finally, social engagement is important for your portfolio as much as everywhere else. On the digital copy of your portfolio, you want a way to share it with social media sites like Twitter, Facebook, LinkedIn, Google+, Pinterest (infographics) and social bookmarking sites. This is the best way, aside from SEO strategies, to let others find it. A personal branding portfolio is a strong tool to find more work, whether you’re a writer, artist, accountant, social media manager, or other type of professional.