If you are a business, entrepreneur, or someone with a passion for making videos,
making a presence on YouTube is essential. According to YouTube, they have approximately 1 billion people on a monthly basis. That is a lot of people with the potential to see your videos. In order to get your YouTube channel noticed, you first need to focus on your channel and profile, not to mention uploading great content, in order to brand the channel. Here are some tips for getting that accomplished.
1. Fill Out Your Profile
Far too many YouTube channels have blank profiles. This doesn’t just give you the
opportunity to share who you are and what your channel is about, but gives you some great search engine optimization (SEO) potential. Make your profile brief, but informative. Someone who found one of your videos by accident, is bound to click on your name and go to your profile. Make sure it is filled out in full.
2. Add Links
You can add links to your profile as well as in the description box of each video. Add a
link to your website, online store, blog or other YouTube channels in the description box
of each and every video you upload. This is also great for backlinking and getting some
website traffic. To make it easier, have a word document on your computer that includes
the links you will want to include on all your descriptions. Then it is as simple as
copy/pasting. Also, don’t forget to add your social media links where applicable.
3. Integrate Social Media
Speaking of social media, you need to use it. Even if you’re not super active on Twitter
or Facebook, it is a great way to get your links out there. After uploading a video on
YouTube, share the link on any and all social media outlets you use. It may be a
bookmarking site like Digg or StumbleUpon, a personal Facebook page or a business
Twitter or Google+ account. You can even upload videos on sites like Pinterest.
4. Encourage Interaction
Aside from getting your YouTube followers to comment on your videos, you can also
encourage interaction everywhere you tend to have communications. To do this, click
the “Always Take Subscribed Users to the Feed Tab” option on your profile. What this
does, is send your users to the Feed Tab first, so they can actually see which videos
you’re watching, liking and commenting on. It gives them easy access to your
communications and can easily join in the conversation.
5. Create a Trailer
As part of the new YouTube layout and features, they have invited all YouTube
channels to create trailers. This can be a short video that simply explains what your
channel is all about. It will be featured on your channel’s homepage and viewable by
anyone who clicks on your channel.
YouTube is the largest video sharing site on the Internet, and definitely isn’t going
anywhere. If you have a channel but it isn’t getting much attention, these branding tips
will help you create a presence on YouTube.
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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