Whether you’re new to graphic design or have been in the business for a decade, there
are some things you need to keep in mind. The following graphic design mistakes aren’t
just made by beginner designers, but tend to be done across the board. You may not
even realize you’re doing it until you see that there is a major flaw in your design
1. Font Mistakes
There are a list of things no to do with fonts alone. Using too many different ones,
clashing colors, sizes that are too large or too small, and styles that just don’t look good
together, could all ruin your website. Play around with your fonts until you find a good
combination. Also be sure they are embedded before printing.
This is the term used for edges of forms touching or being aligned to close to one
another. This creates more depth and a weird illusion affect for the webpage viewer. Try
to avoid tangents from occurring by being careful what objects, boxes or elements on
your page are touching.
3. Image Resolution
Pay attention to your image resolution when working with graphic design images and
elements. If it is too small or too big, it isn’t going to look right, especially where printing
is involved. The image might look okay and resizes automatically for the website itself,
but many people are printing web pages for their own use, and you’re making it very
difficult for them. Keep your images around 300-400 pixels per inch.
4. Too Much or Too Little Negative Space
The negative space is the empty (usually white) space around design elements, such as
logos, fonts, paragraph or text boxes, images, sidebars and anything else on the page.
If there is too little negative space, it is going to look way too crowded and distracting.
On the other hand, 75% or more of negative space looks unprofessional and like there
isn’t much there. Try to go for 40% to 50% of negative space, depending on the design.
5. Colors on Black
Some companies or website owners do prefer dark or black backgrounds, but that limits
you with the font colors. Never put colored text on black backgrounds. The only colors
you should be using are white or gray in certain situations. Colored text just creates a
big headache with a dark background.
6. File Formats
The look of the design isn’t the only mistake graphic designers tnd to make. You also
want to look at the file formats of your different images and printable files. If you have
images you think visitors might want to print, don’t use .gif or .png file format are difficult
to look good after printing unless it’s a small size. The best file format for printing
images is .tiff, though .jpeg is good as well.
7. SEO in Images
Finally, since you’re the one adding images to the website a lot of the time, pay
attention to the title of your images. Many images come up in search engine results, so
you want to utilize search engine optimization (SEO). Include a description or keyword
in the image title. Instead of a series of letters and numbers, name the image after what
the person is looking at.
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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