Using illustrations, whether handmade or digitally created, is one of the biggest graphic
design trends for 2013. Designers are using less photography and more illustrations to
create unique, interesting and fun website and blog designs. If you’re interested in
incorporating illustration into your projects, here are some tips.
Use Handmade Drawings
Handmade drawings may seem like something amateurs use, but surprisingly, they are
being used a lot more in graphic design. The newest design concepts are around
originality, and your own handmade drawings is a big part of it. Instead of finding an
illustration that is sold to 100 other designers, try creating your own instead. This can be
one you digitally draw with a program of your choice, or even something you made on
paper, that you scanned and made appropriate for the website layout.
Follow the Theme
The current theme of the website should always be considered when choosing
illustrations. If you are designing a website for a construction company, they aren’t
going to want an illustration with bright colors that would look better on an e-commerce
website. On the other hand, that e-commerce website doesn’t want an illustration in
their logo that is bland and in black and white. The theme is everything when choosing
the right illustrations.
Create a Mascot Logo
Illustrations are one of the bet forms of digital media for mascot logos. A mascot logo is
exactly what it sounds like; a logo that uses a “mascot.” Mascot logos are great for
branding purposes, offering that business a unique logo that others come to know them
as. Make sure the mascot you’re choosing for the logo fits the type of business, their
name and their concept.
Decorating With Illustrations
You can also use the different types of illustrations to help you decorate a website or
add various design elements to the pages. Illustrations don’t have to just be confined to
the logo or header. You might use them in the sidebar as buttons for different blogs or
areas of the website, to link to categories in a blog, or as social media icons.
What Not to Do
Be careful when you’re using illustrations and don’t use them as an aesthetic form only.
Your design needs to be functional at the end of the day, so don’t just add them to make
the website look pretty but not at all functional. A website without them that functions
well is better than one with illustrations that nobody can navigate.
Illustrations are a great way to add depth, color and creativity to a webpage, but they
shouldn’t be overwhelming. Select them carefully and change the font or style of the site
if you have to, so the illustrations work well with it. Try to use your own illustrations
whenever you can so that they are more unique and not like using stock images that
other designers have in their sites as well.