Social media marketing is undoubtedly one of the best ways to advertise your business. Whether you’re the sole owner and employee of a small retail site or the CEO of a major corporation, you’re going to utilize the advantages of social media. One way to get the most out of your efforts is by incorporating video. Ranging from funny videos that simply get you more attention, to informative and how-to videos, they can really get you noticed within the social media world.
Benefits of Video with Social Media
First let’s discuss the primary benefits of using video along with social media marketing. These benefits can be the push you need to pursue this form of marketing.
- Millions of people watch videos every day – YouTube, the largest video sharing site around, has more than a billion users a month. This means millions of videos watched every single day.
- Videos can be interactive – If you have experience using video editing software, you can actually make them interactive. For example, you can place a clickable image that goes to other videos or your website right in the video.
- Videos are shared – Creating an interesting, fun or informative video gets shared on social media networks much more often than images and text status updates do.
Host Your Video
While you can easily just upload the video to your website or blog, this isn’t working in your favor. Only people visiting your blog are going to see it. Host it on a popular media site like YouTube or Vevo. This means not only are your customers and fans going to view it, but anyone looking at the newest and most popular videos of the day, or who used a keyword that matches the video you uploaded.
Reply on Twitter with Video
Instead of replying to a question or comment about your brand on Twitter with text, use a video. Say for example you opened a new clothing line, and you have had a couple dozen users on Twitter asking what products are in the line. You could easily reply or post a status update to answer the question. Or you could create a quick video demonstrating some of the products in the clothing line. If it is for another product, you can show a demo of how it works.
Post it on Pinterest
Pinterest is currently the fastest growing social media network. Businesses are finding dozens of benefits to using the site. Videos can also be shared on Pinterest, along with images as “Pins.” When you share a video on Pinterest, it is reaching thousands of users, and can be viewed right through Pinterest. This increases your viewers because it doesn’t require visiting an external site.
Encourage Facebook Shares
Finally, create a video that will be shared on Facebook. Look at your own Facebook page, and consider which videos you are most likely to view and share. That is a good place to start. You could hold a contest where you give away secret codes somewhere in the video, ,but users need to view the entire video in order to get these promotional odes. There are hundreds of ways to create videos users will want to share on Facebook.
Keep in mind the video doesn’t need to be long and extensive, in fact it shouldn’t be. Most popular videos are between 2 and 10 minutes because nobody wants to sit through a 30-minute presentation. Short videos are easy to create and upload, improving your social media success.