There are currently more than a billion users on Facebook, so it stands to reason that as a business, you would take advantage of such a significant number. Facebook makes it easy to advertise your business and communicate with customers, through a business fan page. The social media giant is one of the best to get involved in if you’re interested in social media advertising, though you first need to promote it. Here are some of the best ways to promote your Facebook business page.
1. Tell Your Friends
Building up a Facebook business page often starts with people you know in your personal life. This not only gets a good fan base building, but lets their friends become aware of the new fan page. The easiest way to do this, aside from a status update, is through Facebook’s invite feature. Access it through the “Edit Profile” function on your personal Facebook page, which directs you to announcing the page to your friends and inviting them.
2. Share it on Other Social Media Sites
If you are active on Twitter, Linkedin, Tumblr or other social media networks, that is a great place to talk about your new Facebook business fan page. People who have been following you a while, will be interested to know you have started a new page. For new fan pages, a great way to get fans quickly is by offering a special deal or promotion to all new followers. Another way to utilize social media sites is through cross-promotion. For example, post something interesting on your Facebook fan page, then link to it with a funny blurb on Twitter. People will click the link through Twitter, and follow it to your Facebook page.
3. Promote Other Fan Pages
Believe it or not, promoting other pages is extremely successful. If you find another fan page to be fun and interesting with quality content, promote them with your fan page on Facebook. Chances are, they will return he favor and promote your fan page to all of their fans. It is a good way to promote both businesses and only takes a minute to do.
4. Host a Giveaway
If you are a regular member of Facebook, you already know fan pages often host giveaways or promotions. The reason they do this is not only to provide fans of their page with something useful, but because it gets more followers. Announce on your fan page that you will give away a prize when you reach a certain number of fans. They will then tell their friends to increase the chances of winning the giveaway. Before you know it, you have another 100 fans, and whoever wins your giveaway might even become your next customer.
5. Promote it Offline
One thing many businesses forget is the benefits of promoting your Facebook page offline. Add your Facebook link to business cards, welcome packets, flyers, printed newsletter, brochures or any other marketing materials. These promotional materials are extremely helpful in cross promoting your social media sites, including Facebook and others you have an account with.
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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