There are a number of benefits to having a small business, but that doesn’t mean you need to look like a small business. It is known that many consumers, especially when purchasing from online stores, want to shop somewhere established. This doesn’t mean you need to have a famous clothing line or be around for 10 years to be successful. There are some easy methods to make your small business appear larger, which in turn increases your legitimacy with consumer and gets you a larger customer base.
Choose Your Name Wisely
While naming your business with your surname or something cute and fun seems like a good idea in the beginning, it may hurt you later on. If you plan on starting a small business that you only share with your friends and family, it’s probably not a big deal. But if you truly want to be successful and earn a decent income, you might want to consider changing your name to something that is easy to remember and eye-catching.
Become a Social Media Expert
Social media is one of the best ways to create a presence online, and truly appear larger than you actually are. Create a separate social media account for your business on Twitter, Facebook, LinkedIn, Pinterest and other social media networks. By having a business account, it makes you look like you have a large and established company. Find a balance of being communicative and conversational, and professional, when updating social media networks.
Get a More Professional Website
It all begins with your website. The website you choose to get designed could make or break you. You probably already know you should always have a dot.com website, or dot.net at the very least. After choosing a domain name, get a professional and sleek web design. The way your website is created makes a significant difference in how big your business appears. Choose professional color schemes and a design that fits your brand well. It is usually obvious when a website was made by someone using a cheap website builder, and one that was professionally made.
Get an Official Email Address
Gmail is fun and easy to use, but it doesn’t scream “large company.” Utilize the email address that is associated with your website and business name. If you want to use another email account, have all business emails forwarded to your personal account, but never reply with that account. Keep all email communications through your business account. Have different titles for the email, such as “administrator” and “customer service.”
Give Yourself a Title
Not only should you be using different email titles, but you should have an official title for yourself as well. When updating your profile on LinkedIn, Twitter and other social media networks, call yourself the CEO or similar. These titles are official and give your business size an automatic boost with the average consumer.
By following these tips, your small business appears as large as you someday want it to become. It gives you an excellent reputation, builds your brand and can help you grow to the size you want to eventually be.
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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