Before you scan the title and decide you might not want to read another post on social media, think strategy, not specifics.
Nearly every time I see a request on the AssistU Registry of prospective clients looking for virtual assistants, they list “need help with social media”. It is taking up too much of their time and energy. Or maybe they don’t even have accounts set up.
If they have accounts set up, they lie dormant. Whatever… they need help. This request is not a “by the way” or “if possible” part of the list either, it is usually at the top.
Planning Your Strategy
Social media marketing has become a staple of our marketing strategy. So I found myself wondering why so many business owners and entrepreneurs find it so overwhelming. The answer is simple. No strategy. You need a plan. There are 3 major steps to a social media strategy:
- Write it.
- Implement it.
- Manage it.
Within each of those you have a series of steps or processes. It might sound tedious. But it isn’t. If you have it already under control, you likely do it without thinking of it in those terms.
For the purposes of this post, I am going to give you a suggested outline just for No. 1, writing a social media strategy. I have used it more than once with different clients, different businesses.
The inner layers of the outline will vary depending on your own specific requirements. However, I have found by starting here, I can usually build almost any client’s plan.
Your Social Media Strategy
- What are do you want to accomplish? The answer to this question will determine which social media sites will work best for you, as well as what you share and how often.
- You should have at least 3, but no more than 6.
II. Determine Your Target Audience
- This is easy. You probably already know this from your marketing plan, if you have one.
- Join appropriate social media sites/services where your target audience is likely to be found. Be specific, to start.
III. Develop a Participation Plan
- Plan how/when you will participate for each site or type of service; example micro blogs, such as Twitter and networking sites such as LinkedIn.
- Develop a blog content strategy
- This is key — your blog is the flagship of your social media strategy. Your entire strategy will rely upon it.
This is a general outline to get you started thinking about how to manage your social media. Within each step there are some details. Like anything else, it takes some time to set it up. But once in place, you can move effortlessly to the next step, implementation.
Implementing Your Plan
The implementation phase will be just a matter following the plan. After a couple times, you will find yourself doing it automatically, taking less time each you go through it.
As your business grows and changes, so will the plan. That means you will have to manage it, periodically tweaking and making adjustments.
Social media has become a large part of how we connect with our customers and clients. It’s why so many businesses owners seek help. Whether you do it yourself or use in-house or virtual support, it can’t be neglected. Not anymore.
I provide services in a wide range of areas from routine administrative support to system development and strategy design, including blog setup and management, social media networking, and product launches.
Blogging and social media management are at the top of my list of services. Being successful today means having an active online presence. Building a blog and keeping it current is extremely time consuming. So I do it for my clients. I am a “ghost blogger”. I write blog posts, set up new blogs, and maintain existing ones, as well as other social networking sites. In addition, I recruit and manage virtual teams for clients. Some need and have many virtual experts, and it can become overwhelming to try to manage them plus their business. If you need some marketing materials, I have added graphic design to my skill set due to my recent part time position as a public relations assistant at a local university. Article Source: http://EzineArticles.com/6375120
Disclosure of Material Connection: I have not received any compensation for writing this post. I have no material connection to the brands, products, or services that I have mentioned. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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