In online marketing a landing page, sometimes known as a “lead capture page”, is a single web page that appears in response to clicking on an advertisement. In this case, we are discussing a Mobile App Landing Page for an iPhone app. Below are 5 necessary elements of a successful mobile app landing page to increase your conversion rate.
EDGY + SEXY DESIGN
In today’s techie world, you have to be COOL! Today’s consumers do not want to see a webpage that looks like your grandmother’s living room. Think outside the box and make it ROCK!
DISPLAY YOUR IMAGE
This is a MUST! Showing the device (iPhone, iPad, Android phone etc.) immediately reinforces that you’re looking at a page about (in this case) something for your iPhone.
Break down the most important features of your app into a few simple bullet points. This allows your visitors to quickly get a feel for the app within the fist few seconds on your landing page.
Take each of your best features and provide a thorough description and a screenshot to demonstrate it visually. Consumers purchase what they can see!
This will allow the visitor to see exactly what the app does, and the benefits it can bring to their life. According to KISSmetrics, viewers are anywhere from 64-85% more likely to buy after watching a product video.
Above Landing Page info:
Description: An app to enhance the concert experience and inform others of great music by creating a mobile method of collecting and sharing your concert memories.
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