Marketing your business on social media sites provides opportunities that have never been available before. First of all, you are providing an environment for your customers, and potential customers, to get to know you firsthand. Through regular posts, you have the potential to invite hundreds and often times thousands of people into your world for a moment. That moment of time can be a game changer.
For example, let’s say that you own a paint store. It just so happens that today, you discovered a very fun technique that uses up small amounts of leftover paint. By sharing this new found tip, you will without doubt be providing a solution to those who either didn’t know what to do with their extra paint or those who need to finish a project on a tight budget. Then, as that person becomes excited, he or she will share (this is called re-posting on Facebook or re-tweeting on Twitter) your original post. Now, that one person just reached out to hundreds of new potential customers. And best of all? Every time someone reads or shares your original message, your business information is passed right along with it. How is that for free advertising?
So how does a new user get to know his and her neighbors? The best advice is to be pretend that you are at a business related social event – you aren’t going to get into the nitty gritty of your personal life, but you also aren’t going to stick only to the nuts and bolts of your business. You are going to reach out and connect with people – a little business, a funny story about the kids, a comment about your upcoming vacation. Now, you may be asking yourself why you would be sharing this type of information. After all, shouldn’t you be only spending your time touting your products or announcing special sales? ‘No!’ is the quick answer to that question! Let’s take our paint store owner as an example. If she consistently sent out “Today Only! Buy ABC paint for only $20!” she will quickly be tuned out as just another advertiser. However, by sharing the adorable little table she painted for her daughter, using two leftover colors of paint, she connected with her audience. She brought them into her world for a moment, shared a common problem, provided a fun and economical solution and then was gone. But her message wasn’t. Her post continued to be re-posted, re-tweeted and forwarded on for weeks. Now, when the time comes to start a new home improvement project, who would you turn to – the person who constantly bombards you with spam style advertisements or the woman who showed you how to create something new from leftover paint? This is why social media marketing will take your business to the next level!