Building links in this post penguin era is a bit like playing Russian roulette, the problem is that links are still Googles main indicator of website quality. If you want to rank in Google you need to indicate how great your websites quality is.
Follow the below rules and your rankings should be safe, if not at least you will know it’s not your link profile that’s the problem. Maybe it will be some on site factors.
Don’t Get Links From
1. Sites that auto approve, if a directory or any other site auto approves, it’s not worth submitting to.
2. Sites that look spammy – how can you tell? If they auto-generate or scrape content from other sites, don’t bother. If you are not sure whether a site has been doing this try using a service like http://copyscape.com/ before you link to them or ask them to link to you.
3. Irrelevant content, if you run a site that sells curtains a guest post on a blog about cars is not going to help you.
4. Sites that openly sell pagerank, if a site is openly charging for do-follow back-links. Don’t bother with them even if you are not paying.
Don’t Build Links By
1. Mass blog commenting, don’t use services like xrumer to spam millions of blogs with your keywords in the anchor text of comments, saying stuff like “great post” or worse. This is really annoying to me and probably all other legitimate bloggers, many years ago I nearly abandoned a good site because of spam comments.
2. Mass article distribution, if you find a gig on fiverr or anywhere else offering distribution to a gazillion article directories using the same 2 urls and anchor text every time you need to avoid it.
3. Creating link wheels, they don’t work.
4. Exchanges with sites that say “link to me and I will link to you”, obviously you should not put that on your site either.
1. Excessive anchor text, I personally believe this could be rubbish. There are many myths in SEO and I think this might be one of them because I have seen sites ranking for really competitive terms with anchor text ratios of 70-80%, 1 site even has 99% exact match anchor text, it uses the same text in it’s title tag too, it might not be a good idea to try to and emulate their off-site SEO strategies but they rank for very competitive terms.
2. Only your homepage, try and build links to internal pages too.
3. Any method that builds loads of back-links in a short period of time, it has always been dangerous to do this and it still is.
Guest post supplied by Mark from pandaseo.co.uk, provider of cheap but manual UK based website optimisation services. See Mark’s guide on how to do off-site SEO here.