Currently, there are thousands of social media sites with new ones being added every day. Of those, Facebook, Twitter, and LinkedIn remain the heavyweights. According to Pingdom.com, there are more than 2.4 billion social media accounts worldwide. So how does this affect the small business owner? For starters, the social media wave has changed Marketing 101 forever.
First things first, what is social media marketing? This is a term that refers to gaining customers and increasing traffic to your company’s website by participating in social media sites. You can spread the word about your service or product by setting up a Facebook page and drive potential customers to your website through strategically crafted tweets on Twitter. The idea is to share something relevant and interesting so that your current subscribers will want to send the information along to their contacts. Social media marketing is the ultimate “word-of-mouth” campaign, except that it is all done online and it has the potential to reach thousands of people. But with all of the social media websites out there and the many ways in which to utilize them, where does a business owner start?
First of all, get your feet wet with one social network at first. The best choice at this time would be Facebook or Twitter seeing as they are the most popular and you will be able to develop a following much faster. Set-up a free account and be sure to take some time writing your profile. When your customers come to your site, they will want to check it out – see the pictures, read the history of your company and learn about your product. Too often, people are in a hurry to get their business’s web page up and running and they skip over most of the profile. This is a huge mistake since your online presence is only as good as what you put into it.
Next, be sure to import your contacts from your email account. You will want to include your customers, prospective customers, friends, family – everyone and anyone! Compose an introduction post or tweet and start connecting with your target market. Be sure to check your account throughout the day to confirm and accept connection requests. This will create the foundation to your online following.
Tomorrow’s Post: Now that your business has officially joined the world of social media, it is time to focus on the actual marketing angle!
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